by ebbu Staff
This morning, after a cup of coffee, a cannabis consumer sprinkled five milligrams of CBD powder on her scrambled eggs for an extra jolt of morning goodness right before a trail hike.
After his shower, an older patient stuck a small cannabis-infused transdermal patch on his arm to relieve the pain of arthritis throughout the day.
After dinner, an adult-use consumer drank some cannabis-infused sparkling water to wash down a brownie containing 10 milligrams of THC, then joined some friends out for a concert.
Cannabis consumers, welcome to a new era, where basically anything you can eat, drink or put on your skin now comes with the option of cannabis infusion.
According to Top Ten Cannabis Market Trends for 2018, a report by cannabis market research firm BDS Analytics, today’s cannabis consumers are a mix of people buying medical and recreational products. It’s these consumers, plus new consumers just entering the market in the 29 states where medical or adult-use cannabis is legal, who are creating demand for more research to develop and market new products. The BDS report suggests that new alternative delivery systems are on the horizon as industry scientists expand the knowledge base on the plant.
More and more of these consumers are first-timers, who are driving innovations in the industry. Many of them, especially medical cannabis patients, are looking for healthier options for consuming cannabis than the traditional joint or bowl.
That’s why cannabis-infused sweet or savory edibles, like brownies, gummies, crackers, popcorn and—well, you name it—have become best sellers. Products from top cannabis edible companies like Wana Brands, Keef Brands, incredibles and Dixie Brands, have quickly established the first true multistate (and soon multicountry) cannabis brands in the industry.
For those who still want the experience of inhaling their cannabis, there are plenty of alternatives to packing flower into a pipe. On shelves and readily available in most markets are cannabis concentrates: extracts that have been processed or refined to concentrate the THC potency.
These concentrates are known by an array of names like shatter, wax, oil, butter, live resin, bubble hash and clear isolates, among others. There are also concentrate cartridges filled with CO2 oil or distillates (purified oil) used in vape pens.
Researchers are working on other cannabis products intended to go directly into the bloodstream and bypass the lungs and the gut for a quicker result. The cannabinoid particles in ebbu’s water-soluble HydroPS drops for example are a miniscule 25 nanometers in diameter, and pass through soft tissue or mucosal membranes, becoming immediately bioavailable.
These include marijuana topicals, a.k.a. lotions and salves that are applied on the skin to address pain and inflammation locally; THC-infused sublinguals sprayed under the tongue; cannabis-infused tinctures applied using a dropper for absorption under the tongue; THC-infused nasal sprays; and transdermal patches that deliver THC or CBD similar to how a nicotine patch works. Cannabis-infused eye drops have also been discussed.
Newer products include suppositories for the rectum and capsules for the vagina, called transmucosal delivery products because they take advantage of the surface blood supply in these areas of the body.
But what is the future of cannabis delivery? At ebbu, we believe this meaningful plant’s future is limitless, especially when consumers can consistently rely on safe, reliable, repeatable experiences that give them the confidence to try something new.
And when a cannabis consumer buys a product with our stringent “powered by ebbu” seal, they know they can count on that product, be it a bottle of nonalcoholic marijuana beer or a cannabis-infused water, to help them achieve an expected sensation or feeling.