WE BELIEVE THAT THROUGH RESEARCH WE CAN POSITIVELY CHANGE PEOPLES LIVES.
Research, consumers, and the marketplace all tell us that cannabinoid products can positively impact people’s lives. From their social and recreational significance to their medicinal qualities, versatile cannabis-based products can enrich experiences, create background tableaux for storytelling, and potentially help heal what traditional medicines can’t.
Culturally, Americans embrace the qualities of psychoactives such as alcohol and caffeine. From a responsible champagne toast at a celebration to the much accepted morning cup of wakeup joe, adults here often rely on psychoactives to round out an experience or to create a sense of wellbeing and alertness. And now we have an opportunity to welcome a new player to the roster of culturally accepted psychoactives. This one is even arguably healthier and safer than the others, has been credited with unleashing creativity in musicians and artists, and has proven medicinal benefits. However, to fully become accepted in the mainstream, cannabis products need to create effects that are predictable, trustable, and consistent.